Never let ads write checks your website can’t cash.
Pay-per-click advertising (PPC) delivers direct, relevant traffic to your website. It also provides insights into your customers’ behaviour and the potential value of specific keywords.
Since Google is the biggest search engine out there, Google Adwords might potentially be your biggest source of paid traffic, but also, potentially, the priciest. That’s why in-depth knowledge of how Google AdWords works is indispensable when designing a profitable PPC strategy for your business.
Social media advertising
Facebook advertising can be a very powerful tool for addressing your target audience specifically. Keep in mind, however, that in contrast to Google AdWords, people on Facebook are not actively searching for your product. That means this channel requires a different approach in order to be effective.
I have earned my Google AdWords and Analytics qualifications and am part of the Google Partners network for advertising agencies.